Send or schedule an email campaign
Move a saved email from internal review to immediate, scheduled, or optimized delivery.
See it in Leado
What you’ll achieve
- A consent-safe campaign queued for the intended audience and time, with measurable delivery and engagement results.
What you’ll need
- A saved marketing email
- A valid audience
- A configured sender
- Publish permission
Follow the workflow
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1
Open Actions → Messages → Emails
Confirm the active workspace, then open the saved draft. A configured sender should be visible without a verification, sandbox, or disabled-sending warning.
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2
Select Send test email
Verify sender identity, subject, preheader, personalization, responsive layout, product recommendations and fallbacks, every destination, and unsubscribe behavior in a real inbox.
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3
Validate the audience
Review audience rules, current recipient estimate, email marketing consent, exclusions, suppressions, and whether the content is appropriate for that segment. Do not rely on an old audience count.
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4
Choose delivery timing
In Campaign settings choose Send immediately, Custom date/time, or AI-optimized over the next 24 hours. For scheduled delivery, verify the displayed timezone and that time-sensitive prices or offers remain valid.
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5
Save and return to the email list
Confirm the final draft, audience, and timing once more. Use the email row’s send action to queue the external campaign; publish permission is required.
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6
Confirm the queue result
The campaign should move to queued or scheduled, then sent. Failed and skipped counts require review; a successful save alone does not mean messages were delivered.
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7
Open Analytics after delivery
Review delivered, open, click, bounce, complaint, and unsubscribe metrics, then inspect link and campaign performance before reusing the message.
Verify your work
- The email list shows queued, scheduled, or sent—not merely draft
- Recipient, failed, and skipped counts reconcile with the current audience
- Analytics begins populating after provider events arrive
If something doesn’t look right
Send is unavailable
Confirm the sender is active, the draft is saved, the audience is valid, and your role includes publishing.
Recipient count is unexpectedly low
Inspect consent, suppression, exclusion, and connector rules.
Scheduled time is wrong
Reopen the draft before queueing and verify the displayed timezone.
Limitations and safeguards
Open tracking can be affected by mailbox privacy features; use clicks, conversions, and downstream behavior alongside opens.
Important notes
After an email is queued or sent, it is locked. Duplicate it to create a new editable version.