Build a marketing email
Create a complete email with reusable sections, product recommendations, and a live preview.
See it in Leado
What you’ll achieve
- A saved, testable email draft whose content, personalization, fallback products, audience, and delivery settings are ready for review.
Follow the workflow
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1
Open Actions → Messages → Emails
Select Create email. In the workspace selector, confirm the connector and account that own the audience, products, sender, and analytics for this campaign.
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2
Complete the campaign settings
Set an internal campaign name, Marketing or Transactional mode, audience, from name, subject, preheader, and delivery timing. For marketing messages, use only an audience with valid email consent.
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3
Assemble the message in Email content
Drag Header, Image, Text, Button, Divider, Products, Columns, Social, and Footer blocks from the palette into the canvas. Select a block to edit its content, spacing, typography, colors, borders, links, and hover styling.
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4
Personalize the Products block
Under Recommendation, choose Recently viewed, Similar to recently viewed, Similar to recently added to cart, Similar to recently bought, Purchased item for replenishment, Similar to replenishment item, Bestsellers, or Static products. Set a fallback, one to four products, columns, visible image/name/description/price, button style and label, then adjust card, typography, spacing, border, and hover controls.
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5
Design for an honest fallback
Behavior-based recommendations require enough identified browsing or purchase history. Select Bestsellers, Recently added, or curated Static products as the fallback so a recipient never receives an empty product section.
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6
Review desktop and mobile previews
Check the complete message—not only the visible canvas area—for hierarchy, image crops, alt text, personalized products, price display, destinations, unsubscribe handling, and required legal copy.
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7
Save, then select Send test email
Saving creates a stable draft and enables testing. Send to an internal address, open it in desktop and mobile inboxes, and click every link before approving delivery.
Verify your work
- The draft appears in Actions → Messages → Emails
- Send test email completes without a sender warning
- Recommended or fallback products render with working destinations
If something doesn’t look right
No products in the preview
Confirm the selected connector has synchronized products, the source is not set to Do not show products, and a fallback is configured.
Send test is disabled
Save the draft first and verify the sending domain or provider.
The email is locked
Sent or queued campaigns cannot be edited; duplicate the draft to create a new version.
Limitations and safeguards
Recommendation results vary by the contact data available at render time; anonymous or low-history recipients use the configured fallback.