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Publishing & measurement

Create and manage a Meta ad campaign

Create a complete Meta campaign, ad set, creative, and ad in PAUSED state, then review it before any spend is enabled.

Available to members with Meta Ads access, an authorized Meta business connection, an owned Page, and publish permission.
Watch the workflow

See it in Leado

Expected outcome

What you’ll achieve

  • A complete Meta campaign hierarchy created PAUSED under the intended ad account and ready for final platform review.
Before you start

What you’ll need

  • A connected Meta business and ad account
  • Publish permission
  • Approved owned creative and destination
Step by step

Follow the workflow

  1. 1

    Open Actions → Meta Ads and sync

    Verify that the intended Meta connection exposes the correct ad account and Facebook Page. A competitor Meta source is not sufficient for campaign creation.

  2. 2

    Choose objective and owned offer

    Select Traffic, Sales, Engagement, Leads, or Awareness, then choose a synchronized product or approved recommendation draft. Verify the campaign name and destination URL.

  3. 3

    Set the paused ad-set controls

    Enter the daily budget in minor currency units and target countries. When required for EU delivery, supply the correct DSA beneficiary and payer. Recommendation drafts can also expose age limits for review.

  4. 4

    Review identity and creative

    Select the owned Facebook Page, then verify original primary text, headline, image, destination, product facts, and policy-sensitive claims.

  5. 5

    Create the full hierarchy PAUSED

    Select Create paused campaign, ad set and ad. Leado creates all four resources in one flow; nothing should spend until a permitted person explicitly enables the campaign.

  6. 6

    Sync and verify the resources

    Run Sync now and confirm the campaign, ad set, creative, and ad appear under the intended account with their platform resource identifiers and PAUSED status.

  7. 7

    Enable only after external review

    Complete Meta policy, tracking, destination, budget, and delivery checks. Enable only with explicit authorization, then monitor status, spend, impressions, clicks, and errors.

Quality check

Verify your work

  • The success notice returns a Meta campaign identifier
  • After sync, campaign, ad set, creative, and ad appear under the selected account and Page
  • The campaign remains PAUSED until an authorized person deliberately enables it
Troubleshooting

If something doesn’t look right

No ad account or Page appears

Reauthorize Meta with the correct business access and run Sync now.

Creation fails

Review the provider error, objective, destination, budget minor units, countries, DSA fields, media, and Page identity.

Created resources do not appear

Run Sync now and confirm the returned resource belongs to the selected ad account.

Scope

Limitations and safeguards

Limit

Meta performs its own policy review and delivery decisions; PAUSED creation does not guarantee approval, reach, conversion tracking, or later delivery.

Good to know

Important notes

Note

Competitor Meta Ads data is intelligence only; never reuse another advertiser’s copyrighted creative.

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