Create and manage a Google Ads campaign
Create a Search, Shopping, Performance Max, Display, or Demand Gen starting point in PAUSED state and review it in the selected Google Ads customer.
See it in Leado
What you’ll achieve
- A type-appropriate Google Ads campaign created PAUSED in the intended customer account with an auditable platform resource ID.
What you’ll need
- A connected Google Ads account
- Publish permission
Follow the workflow
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1
Open Actions → Google Ads
Choose the connected customer account and review current campaigns and account context.
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2
Choose the campaign starting point
Select Search, Shopping, Performance Max, Display, or Demand Gen. Read the type-specific panel because keywords, product filters, static sizes, image/video assets, and bidding support differ.
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3
Set the common controls
Confirm customer ID, campaign name, daily budget in the account currency, dates, locations, language, destination, and the bidding strategy supported by the selected type.
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4
Complete type-specific assets
For Search, supply responsive headlines, descriptions, keywords, negatives, and final URL. For other types, use the visible product, image, logo, video, HTML5, audience, or asset controls and their stated limits.
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5
Validate the review surface
Check character limits, URL consistency, asset ratios and sizes, policy-sensitive claims, budget, conversion setup, and the selected customer before creation.
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6
Create the campaign PAUSED
Select Create paused campaign. Leado publishes the starting resources in PAUSED state so they can be inspected before any person enables delivery.
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7
Verify and monitor
Confirm the published-paused status and Google resource identifier, sync the account, then open campaign detail for status, spend, impressions, clicks, conversions, and type-specific detail.
Verify your work
- The draft status changes to published_paused and records a Google campaign resource
- The campaign appears under the intended formatted customer ID after sync
- Campaign detail displays PAUSED status and the expected type-specific structure
If something doesn’t look right
Create is unavailable
Verify the Google connection, selected customer, manager access, and publish permission.
Validation fails
Correct the type-specific required assets, character limits, URL, budget, bidding, location, or media constraint named in the error.
The campaign is created but absent from the list
Sync the account and verify that the resource customer ID matches the selected customer.
Limitations and safeguards
Google controls policy approval, serving eligibility, inventory, bidding, and attribution; a PAUSED resource can still require additional work in Google Ads before launch.